Business development without making you sound or feel like a salesperson
If you are an attorney, engineer, accountant, architect, or other professional building a thriving client base, you have to confidently and competently sell yourself, your ideas, and your services. But if you’re like many professional services providers, “selling” is not a natural part of your business DNA. You are nowhere near as confident and comfortable selling your service as you are delivering it.
Tully Rinckey PLLC
Industry: Legal
Mario is a litigation attorney for Tully Rinckey PLLC in Albany, NY. Mario tells us about how Sandler Training has enhanced his business development skills. Mario “found almost immediate value in how the firm handles interactions with clients.” Mario feels that the Sandler System allows him to remain sincere. “It’s not a cookie cutter training approach”.
Lorraine has a particular talent for understanding people's personalities so that she can encourage their development in specific ways. She has encouraged me to look at situations more objectively; if I hold back for fear of some obstacle, she has helped me review potential outcomes so that I can prepare for them in advance. She has an amazing way of instilling confidence in you when you need it most. Â While she brings broad knowledge of different industry types to her work, Lorraine's gift for connecting with people as individuals and cultivating relationships is what makes her outstanding at what she does. She would be a valuable advisor for professionals in sales and strategic planning alike.
Sara Stein EYP Architecture & Engineering
When you started at your firm or practice, were you not aware that you would be responsible for sales or business development? Do you have no idea where to start?
Sandler training, developed specifically for professional service providers, will enable you to integrate the very same creative, organizational, analytical, and communication skills required in your profession into an effective framework of activity to identify and qualify business opportunities. And, you’ll discover how to comfortably, competently, and consistently obtain new clients without having to resort to stereotypical “selling” tactics.
Unlike your corporate counterparts—there are different factors that can make non-selling professionals successful in securing new clients.
When you become Sandler-certified, you have access to measurable results at every step of the training process. Your progress is documented from competent through proficient to sales mastery.
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Authors and Sandler trainers Chuck and Evan Polin discuss their latest book, Selling Professional Services The Sandler Way, and how Sandler's principles can have a major impact on practice development.